FIELD:

SERVICE & BRAND DESIGN

CLIENT:

PERSONAL PROJECT

TEAM:

HAN BAO

YEAR:

2023

CUPINK

After COVID-19, people became more aware of their physical well-being, yet traditional Chinese cupping lacks a sustainable service model. Cupink reimagines the cupping experience to address changing body conditions and sub-health, blending treatment with the aesthetics of ink painting to make the process more engaging.

story.

Many people turn to cupping for relief when feeling physically unwell. Yet the experience often feels unclear and fragmented. Most users rely on word of mouth, with little understanding of the process or its effects. They lie down, relax, and receive treatment in silence. While the body responds, the mind remains disconnected, with minimal explanation or cultural context. Afterward, the marks fade, and so does the memory of the experience. What users truly need is not just temporary relief but also trust, clarity, and a sense of connection throughout the healing journey.

detail.

Cupink reimagines cupping as a form of ink painting. By visualizing traditional Chinese aesthetics, the treatment becomes poetic and expressive. Participants engage physically and emotionally, creating unique “paintings” through their own bodies.